Arrival of ladies Johnie Walker

Arrival of ladies Johnie Walker

If you drink whisky, you know Johnie Walker brand. This is for sure.

Jane Walker, female version of Johnie Walker has arrived that will give boost to ladies participation in whisky pleasure and will push towards more gender equality.

A female icon will be displayed on the bottle and will carry name Jane walker.

Stephanie Jacoby, VP of Johnie Walker said “It is a really exciting opportunity to invite women into the brand.”

Other brands like KFC have also pioneered in this field by putting female face on a traditionally male mascot. KFC tapped country singer Reba McEntire in January this year as Colonel Sanders in the latest marketing campaign.

The launch is the latest part of “Keep Walking America” campaign which began in 2016. Scotch whisky volumes grew 2% during 2002-2017 whereas Johnie Walker grew 18% in 2017.

The female version will come for the first time in nearly 200 years history and will be launched in U.S. on 1st March.

Ladies-what are you waiting for? Get ready to join the club.

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